Shiv Singh
Shiv advises Avenue A | Razorfish clients on how to leverage digital technologies to develop meaningful and value-driven customer and employee relationships. As vice president of social media and global strategic initiatives, he leads Avenue A | Razorfish’s foray into Social Influence Marketing™ the company’s approach for employing social media and virtual networks to achieve the marketing and business needs of an organization. In this practice area, he is responsible for capability development and strategic partnerships; strategic counsel for clients including Chanel, Ford, Hindustan Times (India’s second-largest paper) and Microsoft; and evangelism and experimentation.
In addition to writing extensively on social media, he has also spoken on Social Influence Marketing™ at conferences such as the O’Reilly Graphing Social Patterns Conference; South by Southwest; DMA Leader’s Forum; MediaBistro Circus; OMMA Social; the Avenue A | Razorfish Client Summit, attended by some 600 brand marketers; and an internal CitiBank marketing forum.
Prior to his new role, Shiv led the global enterprise solutions practice at Avenue A | Razorfish, and before that, he was a user experience practitioner. He completed his undergraduate studies at Babson College and conducted graduate research into social networks at the London School of Economics & Political Science.
An active blogger, Shiv blogs at www.goingsocialnow.com and www.theappgap.com. His twitter id is: sszd.
Shiv Singh has been with Avenue A | Razorfish since 1999 and has worked in its Boston, New York, San Francisco and London offices. Before that, he ran a small web-consulting firm.
